Share Your Shoreline Secrets Contest: Third Prize – $25 Gift Certificate to Ashlawn Farm In the hip little city of New London is a shop named Pinc!, where photographs become throw pillows and landmarks become handbags. It seems everyone in New London wants to “get on owner Kim Pettey’s case” – her pillow case, that is. New London architectural photographer, George Grabel, has several of his works sewn into Pinc throw pillows. New London Landmarks, a landmark preservation organization, also asked to be featured on a Pinc pillow. You too, can become a pillow. Wend your way toward the water to place your order. Visit Pinc! 52 State Street, New London.