May 13, 2014
Shop / fashion / The Bright Side, Madison

The Bright Side, Madison

For those of us who would prefer to wear our stretchy yoga gear all day long, here’s a brand new shop for you. The Bright Side (next door to the School of Rock in Madison) is a bright idea, filled with workout wear, Sanuk sandals and beachy accessories. These Prana sundresses are genius, with a bra built right in, and a rack of active swimwear, from modest bikinis and tankinis to one-pieces, provide the right amount of coverage when you’re heading out on your paddleboard. The “Life is Good” brand is well represented with burnout tees and their new active sportswear collection. For serious athletes, Mondetta Performance wear offers technical fabrics in running shorts, leggings and tennis skorts. Oh, and those big floppy hats? Find them here, too. Say you saw it on The E List and take 25% off one item by 5/31/14.

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