October 14, 2014
Shop / home / Off The Green, Guilford

Off The Green, Guilford

So many small shops tend to stock a mish mosh of stuff and are lacking in a specific point of view. In my opinion (oh, yes, that excruciating one from my retail consulting days!), stores that are cohesive in their selection of merchandise and express a singular point of view, do best. That’s what I liked about Off The Green, a new shop in the quonset hut next to Perk on Church in Guilford. Pine Cone Hill bed linens share space with Pehr Designs graphic pillows and Dash and Albert rugs, all in a current palette of taupes, blues and greys. Bright accessories like Caroline Gardener mugs and Hen House cotton print napkins and table runners, pop. Owner Jocelyn Alford augments her inventory with vintage furniture finds, then dolls them up in herringbone linen (a sweet camelback sofa at a reasonable $950) or a couple of coats of glossy grey paint (on a long, skinny farm table at $495). A line of handmade ceramics from Brooklyn and some antique glassware round out the mix. I went a little wild over her stenciled floor (she did it herself) and as soon as she hires some staff, she’ll provide stenciling, too. Just in time for a refresh for the holidays, say you saw it on the-e-list and take 20% off your purchase through 10/31/14.

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