Pam could be a Walter convert. Her hair is fragile and distressed (her words, not mine) and Walter Porta, owner of W, is applying all manner of curative treatment to improve the texture of her hair. The salon is famous for Balayage, a rare French freehand colouring technique, where color is applied without foils or cap. It’s low maintenance: there’s no solid demarcation line of color so you can go a bit longer between applications. Walter’s magic wand doesn’t come cheap, his cuts are $100 (cuts and blowouts by other staff start at $55) but if you’re on the hunt for a master, stop here. Mention The E List and new clients take $20.00 off any hair service. www.w-salonmadison.com p.s. W Salon is moving to downtown Madison, in the courtyard next to Ashley’s Ice Cream, on June 5th.