The team behind Indigo have done their homework. The spare and minimal new storefront offers a thoughtful and stylish collection of sustainable, socially responsible products. Racks of flattering cotton and bamboo knits in subtle stripes and muted tones line the shop. Shoreline locals also make an appearance — organic, non-gmo, sans toxic ingredients With Love by Kate skincare by yoga teacher Kate Novack, and chunky stone jewelry by Madison’s Crunchy Diva. We found the sweetest hand-woven slip-ons (perfect for to and from yoga!) in a multitude of patterns and colors. 100% of the profits from these cozy kicks go right back to the people that made them, providing a healthy and happy environment for production and living. Shop here and you can be comfortable, look put-together and stand behind your choices. indigoniantic.com See our complete Town Guide to Niantic/East Lyme here.