Everybody is asking me what sort of clothing we’ll be selling in the new shop. I know I should have my elevator speech at the ready, but, frankly, I’m flummoxed! I can run down a list of the labels, but the smaller, independent collections you’ve likely never heard of. What I’m striving for is an ageless presentation of casual, fun, chic, and functional clothing; the pieces that become the 20% of your wardrobe that you actually wear All. The. Time. I’ve done plenty of retail consulting, and one thing I’ve stressed is a shop should have a distinct point of view. It cannot be for everybody, or you end up with a jumble of merchandise that doesn’t make a cohesive statement. But if our selections of breezy spring dresses and cover-ups, lightweight cashmere cardigans, perfect tees, pretty blouses, the best-fitting pants, and a few great jeans speaks to you, we hope you’ll like all of it! Hope to see you at our soft opening for E List subscribers on Saturday, March 16th from 11 – 8pm. More info below. Click here to read the entire newsletter.