The E List

An Excruciatingly Opinionated Guide to the Shoreline

November 25, 2019

Black Friday & Small Biz Saturday Deals 2019

Local Deals

No need to shop at the mall this weekend! We’ve gathered local Shoreline shops and services (grouped by town) that are offering wonderful deals for Black Friday & Small Biz Saturday. Print our list and head out to your town or discover another!

Click on the shop name to visit their website.



Shoreline CT Yoga & Wellness – Branford, Guilford, Madison, & Clinton: Enjoy a FREE studio class and/or take 50% off of a Corporate Yoga class to support your staff’s productivity and wellness. This private Corporate class is available in the towns of Branford, Guilford, Madison, and Clinton. This special discount is limited to the first 10 businesses and the class can be scheduled during the months of December or January. Hurry, and email to receive your 50% off or to inquire about your free studio class.



The E List Shop – 1 North Main St, Chester: Now through Sunday 12/1/19 and take 25% off ALL CLOTHING, JEWELRY AND SCARVES* in the shop AND an extra 10% off previous markdowns.*Not included in the sale are Billie Beads, all loungewear & nightwear, bags, hats, and gift Items: perfumes, soaps, candles & diffusers.

Dina Varano Gallery 27 Main St, Chester: Purchase a $100 Gift Certificate on Black Friday and Small Business Saturday and receive a $20 gift card! Visit Dina Varano Gallery this holiday season to see the beautiful collection at the shop in Chester or online.

Wild Honey Face & Body Suite – 159 Main St, Chester: ONLINE ONLY – SPA-Liday Deals from Wild Honey. Instant Gift Certificates, BOGO offers & amazing deals on facials, massages, lash lifts & more starting on BLACK FRIDAY!


Deep River

Anchor & Compass – 163 Main Street, Deep River: Take 10% Off All Clothing Black Friday and Small Business Saturday FREE bar of Duke Cannon Soap with every $100 spent.

Compass Rose4 River Street, Deep River  10% Off All Clothing on Black Friday & Small Business Saturday plus FREE Bar of Beekman Soap with every $100 spent!

Shoreline Medical Spa – 500 Main Street Unit 29 Deep River: Enjoy a Black Friday Gift Card Sale. Purchase a $300 gift card for only $200. This offer expires at 4:00 pm on 11/29/19. Limited to one per person and cannot be combined with any other discount or promotion. Call 860-434-0796 for more information and if you leave a voicemail, please mention The E List.


East Lyme

Flanders Fish Market – 22 Chesterfield Rd, East Lyme: Get $50 gift card for $45 Get $100 gift card for $85 [Online + in-store on Small Biz Sat + Black Friday] Save 10% off on Small Business Saturday (dine-in) [Gift card deals Online only on Cyber Monday]



Cortland Park – 25B Main St, Essex: Come in and enjoy 20% off all apparel, coats (including all Furs!) and winter accessories on Black Friday -or- Shop online at CortlandParkCashmere.Com for 30% off from Black Friday to Cyber Monday with code: BFCM201930 Shop Small Saturday: In-store receive a FREE Pom Hat with the purchase of any Cashmere Sweater!

Haystacks – 21 Main St, Essex: Black Friday take 30% off storewide. Online as well! Shop Small Saturday 20% off storewide!! Online as well!! Does not include Gift Cards

Ivory & Iron – 58 Saybrook Rd, Essex: IN-STORE SATURDAY ONLY 15% off everything in the store. Spend $250+ and receive a free tote and eco-friendly gift wrap (up to 4 items wrapped complimentary).

Privé-Swiss | Wellness – 28 Main St, Essex: Treat someone special and yourself! Take 25% off Apparel (including Cyber Monday) and $25 off New Acupuncture Patients with 30min complimentary Therapeutic Infrared Sauna session. Enjoy CBD Gift Baskets 1 Pain, 1 Stress relief, 1 Overall Wellness. Massage packages specials: 1- 10% off ($12 Savings), 3- 20% off ($23 Savings), 5- 30% off ($80 Savings). *restrictions apply 



The Holiday Shop at Guilford Art Center – 411 Church St, Guilford: The Center will be doing free drawings over both days for GAC memberships and workshops. All GAC members receive 10% off all purchases year-round. Memberships can be applied immediately to receive the discount. Gift certificates for classes and workshops are perfect for those who want an experience or to try something new! They’re available the school and the shop; purchase for any amount; no expiration date.

Guilford Green Merchants – Whitfield and Boston St, Guilford: Visit Page Hardware 9-11 am for a free shopping bag and hot cider. Grab a list of deals around the Green, and start shopping! See Facebook for the list of participants and offers.

Just Hatched – 112 State ST, Guilford: In-Store: The more you spend, the more you SAVE! Save $5 OFF your purchase of $50+. Save $15 OFF your purchase of $100+. Save $50 OFF your purchase of $250+ for Black Friday AND Shop Small Saturday. FREE holiday gift wrap and extended store hours; Mon-Sat, 9:30-6 PM and Sunday 11-4 PM (*Sunday hours December only) Online use promo code ‘thanks’ to enjoy 20% OFF your online purchase.

TrueForm Studio – 2470 Boston Post Rd, Guilford: New students can enjoy any complimentary studio class of your choice. Barre, Yoga, Full body Stretch class, body fit HIIT, mat fusion or Osteo Fitness class (perfect if you have osteopenia/osteoporosis). After you enjoy your first complimentary class, purchase your new student 5 class pack for only $75. (discounted $15 per class) which is good for ALL our varied classes and never expires. Visit our website to get a feel of how we deliver a personalized experience in a group setting. Show us this ad and get a free pair of sticky b socks with your new student package.

Pure Barre – 1919 Boston Post Rd, Guilford: Friday – Sunday 25% off all retail! (some restrictions apply) Spend over $50 and pop a white balloon Spend over $150 and pop a red balloon that includes free gifts, prizes, and discounts! 20% off first 3 months of ALL memberships Buy 10 classes, get 2 for free Buy 20 classes, get 5 for free *Show us this ad and get a free pack of Teleties with your purchase*



Lavender Pond Farm – 318 Roast Meat Hill Rd, Killingworth: Lavender Pond Farm – 318 Roast Meat Hill Rd, Killingworth: Give the gift of local lavender and save 20% on everything storewide Black Friday – Cyber Monday. Open 10 am – 4 pm or shop online 24/7.



Creations – 712 Boston Post Rd, Madison: Take 20% off everything in the shop on Black Friday and Small Business Saturday!

Madison Stock Exchange – 170 Boston Post Rd, Madison: Shop at The Madison Stock Exchange this holiday season and take 20% off all furniture purchases starting November 29th through December 23rd!

J Horton – 690 Boston Post Rd, Madison: Enjoy the “GAME OF CHANCE” Saturday at check out. Pick from our surprise basket to see what discount you will win for your purchases of $20 or more. Discounts from 5% – 25%. We will also have some free “Win A GIft” cards – making everyone a winner. Always wrapped with our signature burlap bags. Hot cider and goodies will keep everyone in the shopping spirit!


Ciao Bella – 698 Boston Post Rd Madison (Also at 1610 Post Rd in Fairfield): Their biggest sale of the season! Small business Saturday bonus Mimosa Brunch 10-1. Saturday only take an extra 10% off clearance plus hourly specials announced on our social media, random gift card giveaways and more surprises! *exclusions apply. Insta: @shopciaobella FB: shopciaobellamadison

Privé-Swiss | Fitness – 757 Boston Post Rd, Madison: 5 classes for $50 & 20% off PS apparel and gift cards. *restrictions apply


New London

Custom House Maritime Museum Museum Shop – 150 Bank Street, New London: Take 20% off everything in the shop on Small Business Saturday; NLMS members receive an additional 10% discount for a total of 30% off. We also offer 2-for-1 gift memberships through December 31.


Old Lyme

Greenhouse Beauty – 19 Halls Rd, Old Lyme: Enjoy a champagne cocktail while you shop our biggest deals of the year! Get up to 40% off select sale items! Sheet Mask gift with purchases over $75.00! Every purchase gets you a ticket into a raffle for a FULL SIZED CBD stress relief lotion (valued at $35.99!)

Vitality Spa – 14 Lyme St, Old Lyme: Shop Dec 1-15 at Vitality Spa so you can enjoy Thanksgiving Day with family and friends. 15% Discount on Gift Cards online or in-store. Create a unique spa package with our collection of organic wellness gifts.

Florence Griswold Museum – 96 Lyme St, Old Lyme: Museum Store Sunday Save 20% storewide! On Sunday, December 1, 2019, over 1,200 Museum Stores representing all fifty states, eighteen countries, and five continents will participate in this special Museum Store Sunday. Support the Museum and get a great deal on unique gifts for the Holidays.


Old Saybrook

Essence for Beauty and Wellness – 121 Main St, Old Saybrook: Black Friday only. Purchase a $100.00 gift card and receive a complimentary $20.00 gift card.

Vintage Home Decor – 821 Boston Post Rd, Old Saybrook: Please join us for our Small Business Saturday! Giveaways & refreshments all day. Sip & Shop Wine Tasting Hosted by SeaSide Wine & Spirits 2-4:30 pm. 10% off purchases of $50 or more 20% off purchases of $150 or more *Discounts not combinable with other offers. Three ways to win a $50 Giftcard (See the Facebook event for entry details) First 12 customers receiving bonus gifts with their purchase. Remember you can shop online and we offer gift cards as well.



Privé-Swiss | Wellness – 1587 Boston Post Rd, Westbrook: Treat someone special and yourself! Take 25% off Apparel (including Cyber Monday) and $25 off New Acupuncture Patients with 30min complimentary Therapeutic Infrared Sauna session. Enjoy CBD Gift Baskets 1 Pain, 1 Stress relief, 1 Overall Wellness. Massage packages specials: 1- 10% off ($12 Savings), 3- 20% off ($23 Savings), 5- 30% off ($80 Savings). *restrictions apply 

Privé-Swiss | Fitness – 1587 Boston Post Rd, Westbrook: 5 classes for $50 & 20% off PS apparel and gift cards. One month unlimited “Club“ membership for $39. *restrictions apply


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