The E List

An Excruciatingly Opinionated Guide to the Shoreline

November 19, 2018

Black Friday & Small Biz Saturday Deals 2018

Local Deals

No need to shop the mall this weekend! We’ve gathered 45 Shoreline shops and services (grouped by town) that are offering wonderful deals for Black Friday & Small Biz Saturday. Print our list and head out to your town or discover another!

Click on the shop name to visit their website.



Body Nutrients – 45 NE Industrial Rd, Branford: Receive a FREE add-on of Aromatherapy, Hot Stones, Cupping or Pearl Powder Face Mask with the purchase of a $100 Gift Certificate. This Gift Certificate can be used towards Massage, Organic Facial or a Chinese Herbal Consultation. This special offer will end on Cyber Monday (November 26th, 2018) with limited availability so BOOK now by clicking here or call 860-415-6055. Online Consultations are also available for an herbal check up on current conditions and concerns that affect your quality of life (1st 15 minutes free).

Polished – 1116 Main St, Branford: Take 20% off your purchase! Plus, spin the wheel of prizes for a coupon good for use between Feb 3-Feb 17, 2019. Small Business Saturday receive a *FREE pair of mini JoJo Loves You Blings with a $100 purchase. *Limit 1 per customer, while supplies last. Cyber Monday receive 20% off all purchases made online, and FREE ground shipping on orders over $75.



Spectrum Art Gallery & Store: 61 Main St, Centerbrook: Saturday ONLY 10% Off store items in-store from 12-6pm. Shop Online Spectrum anytime during the holidays for unique, handmade gifts.



A La Maid Be unique this holiday, and give your loved one the gift of a clean home! Not only will it wipe something off their to-do list, but it will also give them more time – me time, free time, family time, TV time, you name it – you’re giving it! As an added bonus, you will get 20% off gift certificates, up to $75 when purchased by Small Business Saturday at 1 pm. Hurry!



The Perfect Pear – 51 Main St, Chester: 20% off everything at Chester’s biggest little kitchenwares store (with a few minor exceptions) on Black Friday and Small-Business Saturday. Extended hours both days from 9 a.m.-5:30 p.m. Free gift wrap, as usual! p.s. Be sure to buy your ticket for the Dec. 9 Rose Levy Beranbaum cookbook author event and dessert reception!

Kismet – 11 Main St, Chester: 15% off a wide selection of locally handcrafted gifts and jewelry all weekend long. Spend $100 and receive a $10 gift card.

Shops at the Mill House – 5 West Main St, Chester: 20% off on furniture, lighting, glassware, and tableware on Black Friday, Small Business Saturday and Sunday plus $25 gift certificates for only $20.

Strut Your Mutt – 29 Main St, Chester: 15% off everything except dog and Cat food on Small Business Saturday!

Wild Honey Face & Body Suite – 159 Main St, Chester: ONLINE ONLY – SPA-Liday Deals from Wild Honey. Instant Gift Certificates, BOGO offers & amazing deals on facials, massages, lash lifts & more! Click here.

Dina Varano Gallery – 27 Main St, Chester: Purchase a $100 Gift Certificate on Black Friday and Small Business Saturday and receive a $20 gift card! Visit Dina Varano Gallery this holiday season and peruse the beautiful collection at the shop in Chester or online.


East Lyme

Flanders Fish Market – 22 Chesterfield Rd, East Lyme: Black Friday: Get a free insulated tote when you buy a $50+ gift card (in-store). Dine in & get a FREE cup of clam chowder with purchase of an entree. Visit us on Small Business Saturday for 10% all gift cards (in-house) & get a $5 Cappy Cash gift certificate to use thru 12/20. Cyber Monday: 10% off all gift cards purchased online. 



Amelie Michel French Table Linens – 192 Westbrook Rd, Essex: Take an additional 20% off all cotton-blend jacquard tablecloths. These cloths are already marked down 20-30% for the warehouse sale, giving you an up to 50% discount! The warehouse will be open Friday, Saturday and Sunday, 10:00 – 5:00. Come see the huge selection of tablecloths, napkins, placemats, runners, pillows and more, including the markdown room full of deeply-discounted seconds and end-of-stock items.

Earth and Fire – 2 Main St, Essex: 15% off all Handcrafted Earth and Fire Pottery, 10% off all 6-week Pottery Classes, 2-day Workshops and One Night Pottery Experiences. Gift Certificates Available!

One N Main – 1 North Main Street, Essex: Take 20% off everything in the store for Black Friday and Small Business Saturday. Every present will be gift wrapped. Purchase a gift certificate for $100 or more and receive a bonus $20 gift certificate.

Cortland Park – 25B Main St, Essex: Take 20% off apparel (including their famous cashmere sweaters!)

Privé-Swiss | Wellness – 28 Main St, Essex: Treat someone special and yourself! Purchase $100 gift card and receive $20 for yourself. Buy 2 Organic Suvara Spray Tans and receive the 3rd for free!


Hill-Stead Museum –  35 Mountain Rd, Farmington: Hill-Stead Museum is OPEN on Black Friday from 10 am – 4 pm! Take a break from the mall and share the beauty of this historic house with its Impressionist Masterpieces with family and friends. Stop by the Museum Shop for treasures and unusual gifts. Why not pick up a Gift Membership for your mother-in-law? Also, save 25% on selected merchandise in the Shop on Museum Store Sunday, November 25!


Chapter One Guilford – 25 Whitfield St, Guilford: Take 25% off all entrees and wine by the bottle on both Friday and Saturday. Click here to book your reservation.

Just Hatched – 112 State ST, Guilford: Spend MORE, Save MORE!! Save $5 OFF your purchase of $50+. Save $15 OFF your purchase of $100+. Save $40 OFF your purchase of $250+ for Black Friday AND Shop Small Saturday. FREE gift wrapping always. Extended holiday hours; 9:30-6pm (Thanksgiving through Christmas).

Guilford Green Merchants – Whitfield and Boston St, Guilford: Visit Page Hardware 9am-12pm for a free shopping bag and hot cider. Grab a map of deals around the Green, and start shopping! See Facebook for the list of participants.

RockPaperSistas’ – 17 Whitfield St, Guilford: YOUR Coastal Connection for Holiday Shopping… SPEND & SAVE $5.00 Off your purchases of $75.00+ , $15.00 off your purchases of 150.00+,  $30.00 off your purchases of 300.00+.

Orangetheory Fitness Guilford – 1059 Boston Post Rd, Guilford: Orangetheory Fitness Guilford, CT – Black Friday STEALS & DEALS! 1ST Month FREE, with 6-month membership. Never before offered and now a Black Friday special. Become a member of the #1 workout in the country and start reaching your fitness goals. This is like having Founder’s rates again, but only for a limited time! Shop ONLY between Friday, November 23rd and Sunday, November 25th to take advantage of this limited time offer!

Guilford Art Center – 411 Church St, Guilford: The Center will be doing drawings over both days for free GAC memberships and classes (up to a $400 value!). All GAC members receive 10% off all purchases year-round. Memberships can be applied immediately to receive the discount. Gift certificates available for the school and shop.



Lavender Pond Farm – 318 Roast Meat Hill Rd, Killingworth: Give the gift of lavender and save 10% storewide, and 20% on all purchases over $75. Discount applies Black Friday – Sunday. Open 10am – 4pm. Cyber Monday deals too. Check the Facebook page for details.



Madison Stock Exchange: Shop at The Madison Stock Exchange this holiday season and take 20% off all furniture purchases starting November 23rd through December 23rd!

Willow & Birch – 36 Wall St, Madison: Kick off the Holiday Season with Willow & Birch! Save 10% off your purchase up to $100, 15% off your purchase up to $250 and 20% off over $250! Offer valid Black Friday, Shop Small Saturday and 12-4 Sunday.  Beautifully curated gifts for men, women, baby, and home. Simon Pearce excluded from promotion.

Ciao Bella – 698 Boston Post Rd, Madison: Biggest sale of the year! Shop SATURDAY morning from 9:30 am until 1 pm and take 35% off all clothing. Shop the rest of the day, or all day Friday thru Sunday and take 25% off clothing. Prosecco brunch is served 10:30 am until 1:30 pm, plus gift card giveaways.  *excludes clearance/all sales final/no price adjustments/no gift wrapping.

J Horton – 690 Boston Post Rd, Madison: Wishlists for Santa will be available to fill out. Check out our website but you need to order in store and receive 20 percent off. Shopping all day with a discount on most items of 20 percent .. raffle .. and lots of goodies.

Shop Madison – Madison: 26 Madison Merchants one big day to Shop Small.. each merchant will be offering in-store specials and with a purchase at a participating business receive an entry into our Gift Card Giveaway for 2 gift bags filled with $325 worth of merchant gift cards. Santa will be in town, the Madison Firehouse Will be having an open house and food trucks will also be in downtown. The milkcraft food truck will be in Madison on Saturday

New Haven 

The Shops at Yale – Downtown New Haven: Roaming greeters with special discounts to retailers at The Shops at Yale, plus surprise giveaways for customers with a shopping bag from any retailer at The Shops at Yale – $10 gift cards to retailers, free totes and more! Popcorn, giveaways and raffle opportunities at the INFO New Haven Center, 1000 Chapel Street, sponsored by Downtown NHV.



Indigo – 413 Maint St, Niantic: 20% off all Signature Items, and an extra $10 off when spending $200 or more!

Grace – 46 Pennsylvania Avenue, Niantic: Black Friday- open at 9:00 am, Coast Coffee will be here with coffee & treats for some extra shopping fuel. Take  20% OFF all regularly priced items; and the first 100 shoppers receive a free holiday mug with purchase. Plus giveaways for Starbucks & Grace gift cards to some lucky recipients! Small Business Saturday-open at 9:00 am, Sugar cupcake truck at 11:00 and 20% OFF all regularly priced merchandise. Warm apple cider is served at 3, just in time for Niantic’s Holiday Stroll!


Old Lyme

Florence Griswold Museum – 96 Lyme St, Old Lyme: Make the most of your holiday shopping with Museum Store Sunday (a national event!). The Shop at the Florence Griswold Museum offers 20% off everything in The Shop on Sunday, November 25, 1pm-5pm.

Salon Pure – 149 Boston Post Rd Unit A, Old Lyme: Take 40% off all Hot tools 25% off all brushes Also, For every $100 gift-card purchased- receive $20 FREE.

Catherine Christiano Studio –  online only – Old Lyme: Free shipping through November 30 on fine art limited edition reproductions and prints. Includes Old Lyme beach cottage series!

Musical Masterworks – online only – 2 Ferry Rd, Old Lyme: Give the Gift of Music this holiday season and save 20% off a mini-subscription to any three regular season concerts (MMModern concerts excluded). Valid on purchases made through Monday, November 26th.



Old Saybrook

Asterisk Incorporated – 50-3 River St, Old Saybrook: Go to to find a locally made one of a kind type gift for the anyone in your family. 10% off of all orders placed online through Sunday, November 25th. Use Coupon code Holiday2018 to receive your discount. All orders can be picked up at Asterisk Incorporated in Old Saybrook, CT. Orders can also be shipped for a UPS fee. All orders will be confirmed via email prior to processing.

Body Nutrients – 12 Coulter St, Old Saybrook: Receive a FREE add-on of Aromatherapy, Hot Stones, Cupping or Pearl Powder Face Mask with the purchase of a $100 Gift Certificate. This Gift Certificate can be used towards Massage, Organic Facial or a Chinese Herbal Consultation. This special offer will end on Cyber Monday (November 26th, 2018) with limited availability so BOOK now by clicking here or call 860-415-6055. Online Consultations are also available for an herbal check up on current conditions and concerns that affect your quality of life (1st 15 minutes free).

Cottage Flair – 141 Boston Post Rd, Old Saybrook: During  Small Business Saturday & Sunday take 20% off all holiday decor & 10% off shop wide! Need a gift certificate? Purchase a $50 GC & get an extra $10! Cottage Flair is stocked full with festive decor, soy candles, fun & unique gifts, stocking stuffers, jewelry & fashion accessories, baby gifts & so much more. Complimentary gift wrapping too! Skip the mall and shop local!

Essence for Beauty and Wellness – 121 Main St, Old Saybrook: Black Friday Gift card promotion: Purchase a $100.00 gift card and receive a FREE $25.00 gift card. Black Friday only. On Small Business Saturday take 10% off all hair care products in the salon.

SeaSide Wine & Spirits – 118 Main St, Old Saybrook: 10% off all gift cards on Friday and Small Business Saturday.

Refine By Farrell – 49 Cromwell Place, Old Saybrook –  $100 off when getting 2 syringes of Filler at the same appointment! Now through 12/31/18. #1 Medspa on Shoreline Times readers’ poll & Top 3 MedSpa winner on The E List… Suzanne Farrell, APRN offers lasting refined results with facial injectables. Everyone will notice. But no one will know! Boutique practice setting. Please inquire for details. GIFT CERTIFICATES available.

Finders Keepers – 141 Boston Post Rd, Old Saybrook: Finders Keepers Christmas Extravaganza! Small Business Saturday & Sunday too! 10-5. The shop is stocked full of fresh merchandise … vintage Christmas, holiday decor for inside & out, vintage costume jewelry, a great selection of tools & furniture & more!

Maximus Antiques & Home Decor – 143 Main St, Old Saybrook: Take 20% off your entire purchase on Black Friday and Small Business Saturday!

Total Design Source – 180 Main St, Old Saybrook: Take 20% off all in-stock items (furniture, home decor, rugs, art and accessories) on small business Saturday.



Privé-Swiss | Fitness – 1587 Boston Post Rd, Westbrook: Treat someone special and yourself! 5 group fitness classes for $50. 1 Private Pilates Lesson & 6 Pilates Equipment Classes for $99. Purchase $100 gift card and receive $20 for yourself.

Privé-Swiss | Wellness – 1587 Boston Post Rd, Westbrook: Treat someone special and yourself! Purchase $100 gift card and receive $20 for yourself. Buy 2 Organic Suvara Spray Tans and receive the 3rd for free! 

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