The E List

An Excruciatingly Opinionated Guide to the Shoreline

November 22, 2021

Black Friday & Small Business Saturday Local Deals

Black Friday/Small Biz Saturday

We’ve gathered a bunch of Shoreline shops and services (grouped by town) that are offering wonderful deals for Black Friday & Small Biz Saturday. Print our list and head out to your town or discover another!


Amelie Michel French Table Linens – 33 Deep River Rd, Centerbrook: Mention The E-List at the holiday warehouse sale to receive a free gift with purchase! Stop by Thursday through Sunday, 10 am to 5 pm, anytime now until 12/19 (closed on Thanksgiving). Whether it’s holiday entertaining, a cozy dinner at home, or gift shopping, Amelie Michel has you covered with their huge selection of tablecloths, napkins, placemats, runners, throw pillows, and more, all hand-selected and imported from France. Can’t make it to the warehouse? Use promo code NOEL at to receive 20% off, a free gift, and free shipping. Note: only one free gift per customer with a purchase over $40, online-only, expires 12/19/2021. 



Dina Varano Gallery – 27 N Main St, Chester: Receive a $20 gift card with
every purchase of a $100 Gift Certificate, Black Friday through Cyber Monday! Visit the gallery this season if you need a little something or a statement piece– you can find the perfect gift right here! Open every day or shop online here.

Lark – 4 Water St, Chester: Come in from 9 am to 8 pm on Black Friday and take 25% off all women’s clothing! Take an additional 10% off all clearance items. Note: excludes accessories (scarves, gloves, hats, socks, and shoes).



From Stem to Fern – 26 W Main St, Clinton: On Black Friday and Small Biz Saturday, take 15% off all holiday decorations AND 10% off everything else! If you spend over $50, you’ll also receive a free $5 gift certificate for your use.



Cortland Park Cashmere – 23 N Main St B, Essex: Keep yourself and your loved ones warm this holiday season with 20% cashmere and coats! This sale is valid from Black Friday through Sunday, 11/28.



BSK Design at the Greene Art Gallery – 29 Whitfield St., Guilford (in the little red barn behind Chapter One): Celebrate Black Friday and Small Biz Saturday by taking 15% off EVERYTHING, plus enter a raffle to win a holiday basket of 4 masks and 4 lanyards of your choosing. Shop online as well. 

Just Hatched – 112 State St, Guilford: Enjoy 20% off your entire purchase when you shop in-store Friday & Saturday, 11/26 and 11/27, OR online Monday, 11/29, using promo code CYBER20.

Ella Where She Shops90 Broad Street, Guilford: 30% off the red ribbon. *Free plaid scarf with $200 purchase (while supplies last). *Gift Certificate and Tote Bag raffles throughout the weekend.



Privé-Swiss Wellness – 57 Main St, Ivoryton: On Black Friday, get a 60-minute Swedish Massage gift card PLUS a 30-minute Infrared Sauna Session for only $100 total! The deals continue Wednesday 11/23 through Sunday 11/28 when all Privé Swiss Wellness Gift Cards are 20% off.



Better Rhodes – 175 Fort Path Rd. Suite 209 Madison: Get 20% all in-store products on Black Friday! If you’d rather shop online, get 20% off selected products on the website.

Ciao Bella – 673 Boston Post Rd, Madison: Get 30% off all full-price clothing and shoes this Small Biz Saturday, plus an extra 10% off clearance clothing and other great deals! On Black Friday and Sunday, 11/28, enjoy 25% off full-price clothing and 10% off clearance clothing as well. Please note, this excludes slippers, accessories, gifts, and jewelry, and all sales are final.

Creations – 712 Boston Post Rd, Madison: Celebrate Black Friday & Shop Small Saturday at the “Little Shop with A Big Heart” by enjoying 20% off all purchases, both in-store or online! The 20% off discount continues on Cyber Monday, online only. Enjoy a curated selection of artisan gifts for Him, Her, Kids, and Home. Your purchase supports Creations’ wonderful mission of supporting individuals with disabilities to achieve personal success.

Slate, 91 Wall Street  – 20% off jackets, Shackets and select sweaters.

Madison Chamber of Commerce – Downtown Madison: Small Business Saturday coincides with Santa’s annual visit to Madison. Shop all your favorite sales while enjoying food trucks, music, hayrides, hot cocoa, and a dance performance round out the day. Santa will arrive by carriage at the Cafe Allegre steps (725 Boston Post Rd, Madison) at noon and will be offering socially-distanced visits until 2 pm.

Privé-Swiss Fitness – 757 Boston Post Rd, Madison:

  • Wed-Sun 20% off all Privé-Swiss Fitness Gift Cards

  • Friday only: Get 1 private Pilates or personal training session + a 30-minute infrared sauna session $100

General gift cards purchased at the Fitness centers can be redeemed at Madison & Westbrook locations.

Call (860) 391-8735 for more information or to grab your deal!

Tidewater Lighting & Design – 32A Wall St, Madison: Don’t miss Tidewater’s Selective Merchandise Sale on Black Friday and Small Business Saturday! Find the perfect hostess, teacher, or Yankee swap gift for under $10, and enjoy mark-downs on selective merchandise. Pick a tag from the Christmas tree for additional percentage discounts.

Wall Street Gallery – 91 Wall St, Madison: Get a free framing upgrade for your mat, glass, and more this Black Friday and Small Biz Saturday!

Willow & Birch– 36 Wall St, Madison: Kick off the holiday shopping season with these one-time-only savings! On Black Friday, get 20% off all Barefoot Dreams. On Small Biz Saturdays, save 20% off all ST*K (Shit That I Knit) handwoven hats & mittens.



Grace – 46 Pennsylvania Ave, Niantic: Take 20% off all purchases this Black Friday, in-store and online! Stop by Grace and start crossing people off of your holiday shopping list with gifts like beautiful candles, chunky knit sweaters, cozy scarves, winter hats, curated Grace Gift boxes, delicious cookbooks, and more. 


Old Lyme

The Bowerbird – 46 Halls Rd, Old Lyme: 10 Reasons to Shop Small with The Bowerbird this Small Business Saturday:
1. Receive a $10 coupon good for a future visit when you spend $75+
2. Purchase a reusable Bowerbird bag and receive 10% off your purchase today and every time you shop with your bag!
3. Free Dune snowflake ornament with any Dune jewelry purchase of $50+
4. 20% off all Stonewall Kitchen products
5. 20% off all 2022 calendars
6. 20% off all jigsaw puzzles
7. 20% off all Nightscope LED hats
8. 20% off select Vera Bradley products
9. Lots of enter to win prizes!
10. Feel good about Shopping Local. For every $100 you spend here, $69 returns to our community!
Sales are valid through 11/27/2021 only and cannot be combined with any other offers.


Old Saybrook

Cottage Flair – 168 Main St, Old Saybrook: Sip hot cider and shop deals! Enjoy 20% off all clothing and jewelry this Black Friday & Small Business Saturday, plus complimentary gift wrapping.

Essence – 121 Main St #1, Old Saybrook: Take advantage of Essence’s Black-Friday-only event! Essence’s Holiday Gift Cards: Get a $20 bonus on a gift card for every $100 purchase. You may order ahead. Call Guest Service at 860-388-1002.

KUR Recovery Spa – 252 Main St, Old Saybrook: Purchase a 30-minute sauna session with a cryo-facial for just $35 this Black Friday! For The E-List readers only, the deal may be purchased on Small Business Saturday as well. Don’t have time for the spa this weekend? Take advantage of this special pricing (over 40% off) and purchase a certificate for use at any later time. Appointments are required to use the services.

Maximus– 143 Main Street, Old Saybrook: Take 10%-75% off STOREWIDE on Friday, November 26th, and Saturday, November 27th! Visit Maximus on Facebook for more details.

Refine by Farrell – 49 Cromwell Pl, Old Saybrook: Get 20% off all in-stock SkinMedica products! Save on injectable treatments when receiving Botox & Filler at the same appointment. Earn & apply further savings on treatments & purchases by joining Email to arrange appointments & product pick up.



Privé-Swiss MedSpa– 1587 Boston Post Rd, Westbrook

  • Grab a Privé-Swiss MedSpa Skin Health Membership for just $99/mo (regularly $129/mo). Save $360 for the year with this deal and take away a product-packed swag bag with any pre-paid 12-month commitment.

  • Mix & Match Filler Special – Take $50 off your first syringe of filler or take $100 off 2 or more.  Choose one or mix and match between Juvederm Ultra, Ultra Plus, Voluma, Vollure, or Volbella. The higher price prevails.
  • Take 20% ZO Skin Health products
  • Enjoy 25% off Coolsculpting Treatments

Available in the Westbrook office only. 

Call 860-391-8840 for more information or to grab your deal!

Privé-Swiss Wellness  

  • Wed-Sun 20% off all Privé-Swiss Wellness Gift Cards 
  • Friday only: Get a 60-minute Swedish massage Gift Card + a 30-minute infrared sauna session for $100

General gift cards purchased at the Ivoryton Wellness center can be redeemed at any location for wellness or fitness. The Friday-only offer of massage+sauna can ONLY be used at the Ivoryton location. 

Call (860) 767-7770 for more information or to grab your deal!

Privé-Swiss Fitness –1587 Boston Post Rd, Westbrook:

  • Wed-Sun 20% off all Privé-Swiss Fitness Gift Cards

  • Friday only: Get 1 private Pilates or personal training session + a 30-minute infrared sauna session $100

General gift cards purchased at the Fitness centers can be redeemed at Madison & Westbrook locations.

Call (860) 391-8735 for more information or to grab your deal!


Estuary Magazine – Online: An annual subscription to Estuary Magazine is the perfect gift for the holidays! Normally $40 for one year, use CODE: PMLEV during Black Friday and Small Business Saturday to save $10. Estuary is a quarterly print and online magazine about the Life of the Connecticut River, all 410 miles of it, covering the history, science, recreation, wildlife, people, art, and culture of the watershed.

From Chaos to Calm, Bluebird Home Organizing – Online: Clear the clutter, neaten the nest! From 11/23 through 12/31, mention The E-List and get 15% off when you schedule a Bluebird Home Welcome Session for January and/or reserve a 5-session Bluebird Bundle for 2022. Bluebird Home Organizing offers the KonMari Method™ approach to home organizing as well as the Organize 365® paper solution. Gift certificates are also available, for yourself or others. Schedule a complimentary Discovery Call today to learn more.

Modere – Online: Get $10 off this Black Friday, plus a free rose gold spoon when you purchase Trim, the award-winning Liquid BioCell & #1 weight management system. The new generation of collagen is completely changing the way we age.

Nutmeg & Honey – Online: Purchase curated, all local gift boxes and enjoy free shipping for purchases over $75, from Thanksgiving Thursday through Cyber Monday. use promo code BLACKFRIDAYFREESHIP.  Ship now or ship later by selecting “Hold and Ship 12/13.” Note: Only one discount code may be used per order, so this may not be combined with 10% off for new subscribers.

Susan Roberts Jewelry – Online: Take 30% off non-sale merchandise + get free shipping in the U.S. on all orders! Enter promo code BFEL2021 at checkout between Wednesday, November 24th, and Monday, November 29th!

Rootz Wellness & Kitchen – Online: Give the gift of balance to yourself and your loved ones with USDA-certified organic Green Compass CBD! From Black Friday through February 1, 2022, enjoy $10 off your online purchase (using this link) and an additional 20% off if you opt into auto-ship. Select the “Shop $10 Off Here” button when visiting the website.

Wild Honey Face and Body– Online: Celebrate the spa-liday from Black Friday through December 26th! Enjoy exclusive steals and deals on popular spa treats: buy one get one, heavenly facial discounts, lash and& brow deals, and many more. Instantly purchase & download. 

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