Anyone in the fashion industry will tell you it’s impossible to get out, but I finally did. After 25 years of owning and buying for specialty retail companies, I launched The E List, a weekly newsletter about the best of the CT Shoreline.
Since 2008, I’ve been shouting out the small businesses between New Haven and Stonington. Who makes a stunning floral arrangement? Where’s the best wine selection? What’s the go-to salon? Our online community of (mainly) Shoreline women goes offline for our signature events like our annual Insane Insidewalk Sale and our Girls’ Nights Out. We announce the sales and events that matter, the must-have items of the season, and tell you where to eat and what to do this weekend.
When I’m not scouring the Shoreline for the Next Big Thing, I’m sending #OOTD pix to my fabulous daughter in Brooklyn, spinning on my Peloton, practicing yoga, watching costume dramas (or anything with subtitles), and trying to get through the stack of books by my bed. I moved from Boston to Lyme 24 years ago and made myself a very big life in a very small town.
I have an eye for style, a strong opinion, and a knack for knowing what’s coming next. My friends think I’m a blabbermouth. I like to think that I’m a champion of all things local and The E List is a happy place.
Laura Williams: Production and Advertising Manager
Laura Williams has been my sidekick for too many years to count, and I’m constantly trying to promote her to President of the company, but she’s not having it. We finish each other’s sentences, and if I can’t figure something out, she can. She’s our Production Manager and so much more. Here’s her job description: Everything. She’s that girl who can do anything well: she’s a sometime yoga teacher, an accomplished and creative cook, a fantastic photographer and graphic designer. She lives in Chester with her husband, an amazing preteen, and a kooky French Bulldog named Cabot.
Contact Erica: email@example.com
Contact Laura: firstname.lastname@example.org
About The E List weekly newsletter
The E List is a free weekly email newsletter about all good things on the Shoreline of Connecticut. There is plenty going on between Stonington and New Haven but the art venues, fashion destinations, food purveyors and restaurants are spread out and often hard to find. We round up everything you need to know to have a happy life on the Shoreline.
This website is a Guide to the Best of the Shoreline and an archive of everything that’s been on the weekly The E List newsletter. Here you will find all the shops, restaurants, art venues and destinations we’ve written about on The E List. We’ve included a searchable archive of past newsletters and articles. We’ve added an events calendar to keep you up to date on what’s happening and you can find local businesses on our Shoreline Directory.
The E List welcomes submissions and we receive wonderful ideas from our readers. While we try to acknowledge every single one, sometimes we get flooded and emails get buried. We’re very sorry when that happens.
We receive lots of email about charitable events and typically we publish one per week based on the order we received the submission and what we think will most interest our readers.
The main body of The E List will always be our excruciating opinion. We do not receive compensation for editorial content. (Occasionally we include affiliate links to products we love and we do receive about ten cents if you happen to click on it.) Our newsletter includes paid advertising for products, services and events that we think our subscribers will be interested in. We hope you support our advertisers, as their sponsorship keeps us writing the The E List and sending it to you for free!
p.s. Oh, and we’ll never share your email.