The E List

An Excruciatingly Opinionated Guide to the Shoreline




Why advertise on The E List?

The E List is a weekly email newsletter and website designed to spread the word about what’s fresh and exciting on the CT Shoreline. Since 2008, we’ve been the go-to guide for fashion, food, art and charitable events. Traditional media won’t do the trick if your customers are spread out between New Haven and Stonington. We deliver a well-heeled responsive demographic of Shoreline consumers who are always on the lookout for the Next Big Thing. Our newsletter goes directly into the inboxes of our 25,000 savvy subscribers AND we’re a fraction of the cost of newspaper advertising.

If you’d like to make ad reservations for 2023, please email


Events Listings on The E List Calendar

Planning a sale, opening, concert, new menu or product launch?  Let our readers know with a listing on our events calendar. The calendar enjoys the most traffic on our website. We drive our readers to it from our weekly newsletter and they use it to plan their lives on the Shoreline. Events listings cost $25 and stay up on the site for up to one month or the date of your event (whichever comes first).  For $75, we guarantee inclusion in a newsletter, that goes directly into the inboxes of our 25,000 subscribers. Click here to complete the events listing form.  We’ll bill you with our super easy online invoicing system. Once paid with a credit card, we’ll activate your listing.

Here’s what our advertisers have to say:

”Erica’s E List is a “must” for anyone wishing to get the word out and grow a business on the shoreline. Erica and her team at The E List are fantastic – always ready to help and they truly care about your success!” ~ Heidi Kunzli, Owner, Privé-Swiss: Fitness, Wellness & the Club

“There are a lot of claims about web-based advertising, but with The E List I have found the claims to be true. Every ticket we sell requires the patron to say where they heard about the event. The E List shows up regularly in their responses. It’s e-advertising that tracks…at least for us.” ~  Katharine Hepburn Cultural Arts Center

“Being part of The E List has been a staple in our marketing strategy. It offers the perfect way to brand ourselves while communicating upcoming events to the Shoreline community. We get great engagement with readers while building top of mind awareness.” ~ Think Creative Group