The E List

An Excruciatingly Opinionated Guide to the Shoreline

November 23, 2020

Local In-Store and Online Black Friday & Small Business Saturday Deals!

Black Friday 2020

We’ve rounded up local Shoreline shops and services, online and in-store, that are offering enticing deals for Black Friday & Small Biz Saturday. Our local businesses need support this year more than ever! Print our list (or get comfy on the couch) and head out to your town or discover another!

Online only: 

Shoreline Menus: Check out the website for gift baskets from various local restaurants with home delivery.

Bonne Santé Wellness Center, Old Lyme: Organic facials and beauty. Take 15% off gift cards purchased online from 11/27 thru 12/11 with code DEC15.


Better Rhodes (online): Stock up on non-alcoholic cocktails and take 15% off store-wide and a free Better Rhodes glass with purchases over $50 from Tuesday, November 24th thru Monday, November 30th. Use discount Code 2020.

Robin Zingone (online): Take 30% off fabulous festive face masks, now through November 30th.  Use promo code HOHOHO.

Susan Roberts Jewelry: Take 30% off non-sales merchandise + free shipping on all orders. Discount will be deducted automatically online from Wednesday, November 25th through Monday, November 30th.

Ann Lightfoot Jewelry: Fall Sale! 30 to 50% all “Fall Sale” merchandise online. No code necessary. Visit:

Vea Health Consulting: Get 30% off your personalized 1 – hour health assessment. 2020 has been a rough year, get 2021 off to a great start by addressing your health concerns with Kate Bender APRN, owner and founder of Vea Health Consulting. Using a health advocate can make the time you spend with your medical providers more efficient and productive. Call or Text 860-391-0474 today to get started. Sign up buy December 15, 2020 for 30% off 1 hot consultation.

River Quest, Haddam:  Give an experience! Take 10% off gift cards for Connecticut River Expeditions with code SHOPLOCAL10 through 12/31/20.

Linda Marino 2021 Art Calendar: A Fresh Perspective: Latest collection of original artwork of Connecticut coastal and landscape scenes by local artist Linda Marino. Only $24.95 including shipping – but 2 or more and save.


By Town (In Store & Online)


The Madison Stock Exchange, 170 Boston Post Road Madison: Furniture, Home Accessories & Holiday Decor. Take 20% off all furniture purchases from Black Friday through Cyber Monday.

Willow & Birch, 36 Wall Street, Madison: Gift shop with an emphasis on handmade. Kick off the holiday with savings of 10 – 20% off all purchases Friday & Saturday. Enjoy the outdoor holiday market on Saturday with a favorite jewelry designer, Robin Kaplan, creator of Devon Road Jewelry. Shop unique one-of-a-kind necklaces, earrings, bracelets and pendants. (Simon Pearce excluded from discount).

Permanent Makeup Connecticut, 82 Bradley Road, Suite #1, Madison:  Take 20% off all services purchased on Black Friday, Small Biz Saturday and Cyber Monday. Gift cards available.

Ciao Bella, 698 Boston Post Road & 673 Boston Post Road (Holiday Pop-Up Shop) Madison: Women’s Contemporary Clothing. 30% off all clothing, 25% off winter accessories and handbags. Friday Bonus: take an extra 10% off clearance clothing. Free Gift with purchase on Small Business Saturday. Look for Sunday Specials posted on our Social Media pages.

Wall Street Gallery, 91 Wall Street, Madison: On Black Friday and Small Business Saturday, get a free framing upgrade of your mat, glass etc.

Madison Chamber of Commerce: Shop the boutiques of Madison, outdoor Holiday Market on Wall Street and Post Road, Santa arrives for drive-through visits and treats for kids (12 School Street) from 2 – 3:30pm. See the spectacular light display downtown at dusk through 1/31.

Copal Clean Beauty, 685 Boston Post Road: Green Friday Sale, November 27th: 10% off $75 or more product purchase. Use code: GREENFRIDAY10, 15% off $150 or more product purchase, use code: GREENFRIDAY15 (cannot be combined with other offers) . November 28th: Small Business Saturday: Complimentary Copal Incense bundle with a $50+ product purchase, plus stop by the shop to enter to win a $20 Gift Card from Copal & Aquinnah jewelry with a product purchase from each brand. November 30th, Cyber Monday: Free shipping with all orders over $75 plus a very special gift. Enjoy a rose quartz gemstone heart with your purchase. Shop online here:

Creations, 712 Boston Post Road, Madison: Take 20% off everything in-store and online (with code JOLLY20) Friday, 11/27 thru Monday 11/30/20.


Tonic, 1 North Main Street, Chester and Online: Locally grown specialty teas and gifts: 20% off entire store for Black Friday and Small Business Saturday. Use code Merry20% Friday, Saturday and Sunday for online shopping at:

Dina Varano Gallery, 27 Main Street, Chester: With every purchase of a $100 Gift Certificate, receive a $20 gift card, Black Friday through Cyber Monday. Visit the gallery this season to see the beautiful collection at the shop or online.


Branford/Stony Creek:

Seaside Home and Gifts, 172 Thimble Island Road, Stony Creek: Free gift box of classic Salt Water Taffy with $50 purchase Friday and Saturday.  Can be added to online orders with curbside pick up.


Old Saybrook:

Essence for Beauty and Wellness, 121 Main Street, Old Saybrook:  For every purchase of a $100 Essence Gift Card, receive a $20 retail voucher good for one year. Preregister now by calling 860.388. 1002.

Refine By Farrell, Old Saybrook:  Take 30% off all SkinMedica products in stock now through December. Great holiday self-care gifts for yourself & others. No contact pick up or purchase at the time of your injectable treatment.

Pieces, 188 Main Street, Old Saybrook: Artisan Jewelry TrunkShow on Small Business Saturday from 11 – 4 on items throughout the store. 

Cottage Flair, 168 Main Street, Old Saybrook: Black Friday Surprise Special! Pick a ticket to win a discount off your purchase of $25 or more! Discounts 10%, 15% & 20%. Sip and shop…hot cider all day, wine from 3 – 6. Complimentary gift wrapping, too.

Maximus Antiques, 143 Main Street, Old Saybrook: Take 20% off STOREWIDE on Friday, November 27th  and Saturday, November 28th. Visit Maximus on facebook here:


Jeanne Van Etten, 22 Bayview Ave (the little brick building in the parking lot at the Velvet Mill): Discover Jeanne Van Etten’s ceramics, soaps and more and receive a free digital calendar when you sign up for her newsletter and a lovely shell-shaped soap with every purchase online and in-store!


The Shop at Guilford Art Center, 411 Church Street, Guilford:  20% off all handmade pottery by fine American artists on Friday & Saturday. Cannot be combined with any other offer.

Just Hatched, 112 State Street, Guilford: The best for baby and tots: ONLINE only: Shop the NEW (and very improved) website from November 26th thru 29th and enjoy 20% off your ENTIRE purchase plus FREE shipping on orders of $100 or more (or free curbside pickup on any order). Choose from pre-made curated gift set boxes or build your own gift or or wagon. Everything on the site is included: Jellycat, stuffed animals, Quincy Mae, Angel Dear, City Mouse, Tea, books, toys and more! Use PROMO code: THANKS20 to redeem.

BSK Design at the Greene Art Gallery, 29 Whitfield St. (in the little red barn behind Chapter One): 15% off everything plus enter a raffle for a holiday basket of 4 masks and 4 lanyards of your choosing on Friday & Saturday, November 27th and 28th. Shop online also, with code HOPE.


Old Lyme:

Cooley Gallery, 25 Lyme Street, Old Lyme: Mention The E List and take 10% off anything in the gallery on Friday & Saturday, November 27th and 28th.

The Bowerbird, 46 Halls Road, Old Lyme: Gifts for everyone! 20% off select items including Stonewall Kitchen, T. Jazelle, New York Puzzle Company puzzles and more! Free gift with qualifying purchase. Promotions valid Friday and Saturday, November 27th and 28th. In store only.



From Stem to Fern, 25 West Main Street, Clinton: A botanical boutique: 20% off all plants and Holiday Decor, plus a $5 gift card for every $50 spent! Visit on instagram: @fromstemtofern

White Dress by The Shore, 104 East Main Street, Clinton: Wedding gowns & accessories. White Friday, November 27th and Small Business Saturday, November 28th: Purchase a full-price or sample sale gown you will receive a discount depending on how much you spend: $1000 (Sample Sale gown), save $50, $1001 – $2000, save $100, $2001 to $2500, save $150, $2501 to $3000, save $200, $3001 to $4000 save $250, $4001+ save $300.


Deep River: 

Anchor & Compass (men’s) and Compass Rose (women’s), 163 Main Street, Deep River: 15% off Helly Hansen in Both shops on Black Friday and Small Business Saturday. Curbside Pick-Up and Personal Shopping Available.



Privé-Swiss Medspa, 1587 Boston Post Road, The Shops at Water’s Edge: Enjoy holiday savings at the most luxurious MedSpa on the CT Shoreline. Take advantage of exclusive specials on wrinkle relaxers, fillers, medical-grade facials, resurfacing, CoolSculpting, ZO Skin Health products and more. Check out all the deals at Follow on social media for daily giveaways and more: @priveswissmedspa. Savings offer valid Friday, November 27th through Monday, November 30th. Plus get a $25 gift card for every $100 spent.

Privé-Swiss Wellness, The Shops at Water’s Edge: Give the gift of relaxation to a loved one, favorite teacher, or enjoy for yourself. Experience a 60-minute signature Privé-Swiss Swedish therapeutic massage and 15-minute infrared sauna session for $99 (a $130 value). Enjoy a Privé-Swiss Wellness Elite Membership for just $249/mo. Get unlimited monthly access to world-renowned Privé-Swiss Fitness and Pilates classes. Enjoy unlimited infrared sauna treatments plus take advantage of exclusive MedSpa and Wellness services at a preferred discount. This offer is only available to the first 50 customers. 

Privé-Swiss Fitness: Workout with us from anywhere in the world all year long. Choose from all levels barre, cardio, Pilates, meditation, yoga, and more! New class formats added each month. Buy one year of unlimited virtual on-demand classes, and get 6 months FREE!





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