Loading Events

« All Events

  • This event has passed.

Sixth annual National Bridal Sale Event

July 17, 2021 - July 24, 2021

The sixth annual National Bridal Sale Event will take place on July 17th-24th. Nearly 1,000 independent, locally-owned bridal salons in the United States and Canada will participate in this event meant to offer brides, bridesmaids, and wedding guests an unprecedented opportunity for substantial savings.

Sample Wedding Gowns: $500 – $2000 (*Starting at $99 Online Only*)

Maids Gowns: $75

Accessories, Veils & Shoes: 50 – 75% off

Participating Gown Designers Include:

Antonio Gual | Augusta Jones | Blue Willow by Anne Barge | Blush by Hayley Paige | Carolina Herrera | Hayley Paige | Ines Di Santo | Jenny Yoo | Justin Alexander | Kate McDonald | Made With Love| Theia | Willowby

This year there will be THREE ways to shop!

1. ONLINE: The sale will go live on Saturday, July 17th at 10 am, EST online. Shop the sample sale right from the privacy of your own home and have the gown shipped to you or pick it up in-store. Online gowns start at $99! **note: in-store shoppers will get first dibs on samples. ⁠ ⁠

2. SHOP IN-STORE: Schedule an appointment to shop the sample sale collection with gowns priced from $500-$2000. A dedicated stylist will work with you to find the best silhouette for your body type and the best look for your wedding!

3. SHOP SALE ACCESSORIES + MAIDS: When you visit for a sample sale appointment, they will have a selection of veils, shoes, and accessories priced at 50-75% off and maids dresses (perfect for moms or attending a wedding) for $75!

Join the free VIP Group! The White Dress is welcoming 75 brides to join the VIP group on FaceBook. Not only will this group get EARLY access to the sale, but they will also get exclusive sneak peeks and tips.

Members of the VIP group will receive early access to the sample sale online starting at 12 pm EST on Friday, July 16th (22 hours in advance) OR have the option to book an appointment on 7/16 starting at 12 PM, EST to try on the sample gowns in-store before everyone else! *in-store shoppers will get first dibs* Click here to become a VIP!

Click here or ring at 860.669.4596 to request an appointment with one of the stylists for this fabulous event! 


July 17, 2021
July 24, 2021


The White Dress By The Shore
104 E Main Street
Clinton, CT 06413 United States
+ Google Map
View Venue Website