We finally had a chance to visit Gather and meet the brains behind this novel new business in Branford. Samantha Smith is a prominent national events planner with a retail background (Old Navy was her idea!), and her multi-use space on Main Street houses her daily operations and then some. It’s kitted out ingeniously, with rolling tables, walls and a bar that can be configured for a pop-up Christmas Stocking Shop in December to elegant catered dinners, and this week’s Vision Board Workshop.
A fresh approach to brick and mortar makes good sense at a time when so many are shutting their doors. And the concept also speaks to our general malaise with social media and texting. Gather events are intentionally face-to-face. Samantha’s ability to turn on a dime and host writing workshops, dinner parties, or retail concepts makes Gather a community destination that’s only limited by her (or your) imagination. Check out the website and sign up for notifications of upcoming workshops and pop-ups.
1048 Main Street in Branford