Media Kit 2018
Since 2008, The E List has been the go-to guide for fashion, food, art, and charitable events from New Haven to Stonington. Twice a week, 22,000+ well-heeled, responsive subscribers (and the most coveted demographic*) depend on Erica’s finds. Tuesday’s edition is filled with the latest on where to eat, shop and go. Thursday is devoted to local deals and special events.
With limited advertising space (only 9 ads per newsletter) and many opportunities to reach your customer, we customize placements to maximize any budget. From our Banner Ads and Event Listings to our Sponsored Stories, Deals, and Black Book, the investment you make with the The E List guarantees a greater impact than other media opportunities and at a fraction of the cost of newspaper advertising. In a recent survey of our readers, 80% responded that they discover new businesses through The E List advertising.
Our 22,000+ savvy newsletter subscribers are:
Mainly female age 30+
College and grad school educated with household incomes over $100K
Monthly Pageviews on our website: 100,000+
*according to outside quantifier, quantcast.com
Advertising on our Newsletter (Tuesdays & Thursdays): 22K subscribers
Banner Ads:
Top Large Vertical Banner AD, 300 x 600px: $400
Top Row Square Ads, 300 x 250px: $250
Row 2 thru 4 Square Ads, 300 x 250px: $200
Sponsored Story (Tuesdays) $450
150 word article about your business or promotion plus a 300 x 250 pixel image. A “call to action” button and an image link to your website (or any URL you choose). Includes a Hero Story (970 x 728 image) with a link to your article on the homepage of theelist.com for one week.
Featured Event (Thursdays) $300
75 word article about your event plus a 300 x 250 pixel image. A “call to action” button and an image link to your website (or any URL you choose). Includes an event listing on theelist.com Event Calendar.
Advertising on our Website: 100K page views per month
Top Banner Ad: 970 x 125px: $250 (rotates with 3 other ads per month)
Side Vertical Banner Ad, 300 x 600 px: $250 $250 300 x 600 pixels (rotates with 3 ads per month)
Listings on our Event Calendar: $50 Your event stays on the The E List calendar for a month or until the date of your event, and our events calendar is our most popular landing page on our site.
Guaranteed Inclusion on our Things To Do newsletter (Thursdays) $100
Your Event Listing will appear in our selection of events on one Thursday Things To Do newsletter (in additon to your Event Calendar listing on theelist.com).
Black Book Listings: $150 Your business is listed in our directory, including a description, three images, link to your website, contact info, logo, and a map.
DEALS! $275 (limit 4 per customer per year)
Our latest offering! Unlike other coupon sites, ours are free to the user. We charge for them the same way we charge for advertising, and they have been very successful in driving traffic. You provide a discount to our readers, and it appears on our DEALS page with a link to a landing page with details only about your business and your offer, plus a button to print coupon or use online.
We offer discounted packages for annual advertising contracts. Email Erin@theelist.com for more information or an appointment.
