Bella Bridesmaid, West Hartford


My wedding was perfect…except for the bridesmaid dresses. I am forever indebted to my BFF and cousins who smiled every second of my day despite being swathed in yellow and white awning-striped dresses, to go with the preppy Kennebunkport theme. Where was Bella Bridesmaid when I needed it? It will be love at first sight for any stylish-but-stressed bride who wants to outfit her besties in affordable fashion.This personally-run franchise carries more than 400 styles from leading designers like Amsale, Jim Hjelm and Monique Lhuillier, most of which are in the $200-$350 range. I popped in, but it’s best to make an appointment so you can get owner Heidi’s undivided attention. She’ll not only help you find the perfect dress for all of your bridesmaid’s body types, but she’ll coordinate the look and color scheme as well. Forty-five locations around the country and an extremely user-friendly website make it super simple for scattered sisters to order. “Anything goes,” says Heidi, so with Bella Bridesmaid’s selection, you won’t be Bridezilla.

By Amy Lee