As I was approaching twelve years growing The E List (and various other small businesses that I either started or ran), I thought about some of the lessons I’ve learned throughout my career. Like most folks, I love a listicle, something I can easily get my mind around and maybe put one or two ideas to use. Whether you own your own business or are thinking of starting one, I’ve compiled a few actionable items that you may find helpful. I’ve had an idea for a book for a long time, but can’t seem to get around to it, so maybe this is the first chapter. See the 12 things I’ve learned below.

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