Local Deals for Black Friday & Small Business Saturday 2022


We’ve gathered a bunch of Shoreline shops and services (grouped by town) that are offering wonderful deals for Black Friday & Small Biz Saturday. Print our list and head out to your town or discover another!



FlorapothecarieHonor the true spirit of Thanksgiving, and our country’s indigenous people with 22% off regularly-priced products + 10% donated to First Nations Development Institute from November 25 – 28, 2022. Just enter code DOGOOD22 online at checkout. Excludes gift sets, bundles, bulk refills, and eBook. Cannot be combined with other discounts or coupons.@gflorapothecarie



Amelie Michel – 33 Deep River Road, Centerbrook – Mention the E-List at our Centerbrook Warehouse Sale and receive an additional 10% off our already-discounted French jacquard placemats. Offer good Friday, 11/25 through Sunday, 11/27.

Spectrum Art Gallery and Artisan Store – 61 Main Street, Centerbrook – Small Biz Saturday and Sunday Sale, 10% off store items November 26, 12 – 6 pm – November 27, 12-5pm. Closed 11/24 and 11/25.



Dina Varano -27 Main Street, Chester –  Kick off this holiday season at Dina Varano’s with specials, sales and promotions Friday November 25th – Monday November 28th. Friday and Saturday- 20% off select Home Decor. Sunday and Monday – 20% off select Accessories. Mention ELIST when you shop in-store or online Monday using promo code ELIST. Friday 11-6, Saturday 10-6, Sunday 10-5, Monday 11-5 @dinavaranogallery

Le Petit Salon – 207 Middlesex Avenue, Chester – Small business Saturday Sale 10am – 1pm, Hair products, candles, Christmas ornaments, bath bombs, hair accessories, upcycled cashmere gloves, and more. Stop by in person or text your order to 860-662-2679 and pay remotely.  Purchase any two full price items and be entered into a raffle for a $100 gift card! (all invoices must be paid on 11/26/22 to be eligible for raffle).

Reboot Eco, 1 North Main Street – Reboot Eco is a refill shop for household cleaners and bath products, with zero waste items to help you live more sustainably. Let’s minimize our footprint and save our planet! Double rewards points Friday-Sunday (10 points for every $1 spent, 500 points=$5 off), 25% off select items Friday-Monday, free shipping Friday-Monday.



Kelley Norcia Photography – Clinton – Voted Best on the Shoreline 2022!  Save over 70% on your Photoshoot session fee! Black Friday special rate of $395 includes 1 hr consultation to plan your photoshoot, professional hair and makeup the day of your shoot, 2 hr fully guided photoshoot, same day ordering appointment and a $300 credit towards prints and products. Offer can be used toward Family, Boudoir, Personal Branding, or the ever popular ‘Fearless over 40’ campaign! Offer good through Monday, Nov 28. Sessions must be booked by June 30, 2023. Prints and products sold separately. 


Deep River

River Valley Artists – 68 Main Street, Deep River – Work from twenty-nine artists including: paintings. sculpture, pottery, collages, photography, hand-made ornaments, jewelry, scarves, shadow boxes, pillows and more. Opening Party is Friday, Nov. 25 from 5 to 7 with wine and appetizers and on Saturday, Nov. 26, cranberry mimosas and mini quiches will be served from noon to 2. @rivervalleyartists



Cortland Park –  23B Main Street, Essex – Cortland Park is a luxury lifestyle brand specializing in modern sophistication and timeless elegance. Buy any Cortland Park brand get the other Cortland Park brand 50% off.

MacKinnon Interiors – 85 River Road N2, Essex – Believe it or not the winter is the best time to plan for home decor changes! MacKinnon Interiors is offering a special Design Consultation rate of $150. (normally $300) if scheduled during the week of Black Friday.  The actual consult should take place by the end of January 2023 as long as it’s scheduled between 11/24 thru 11/27.“No job is too big or too small” says Interior Designer Marily MacKinnon.

One North Main – 1 N Main Street, Essex – 20% off sweaters Located in the center of historic Essex Village, CT, our boutique offers a curated mix of contemporary women’s clothing, accessories and jewelry sourced from quality brands. With a focus on denim and cashmere, the styles we carry can be reimagined over years to come.

The RiverLane – 7 Main Street, EssexThe RiverLane has many exciting promos happening for Black Friday weekend! Black Friday 11/25 Open 10am to 6pm WHOLE store 30% off with up to 50% off Select Items, Small Business Saturday 11/26 Open 10am – 5pm. Raffle with purchase for a chance to win a cozy robe from Barefoot Dreams and one item of your choice up to a $500 value! Surprise coupons for every customer. All weekend long through Monday – Use code HOLIDAY25 for 25% off your online purchase!


Fairfield & Madison

Ciao Bella1551 Post Road, Fairfield Open Friday and Saturday 10 – 5:30pm is the biggest sale of the season! 30% off all full priced clothing, 20% off scout bags, a small business Saturday Bonus including an extra 10% off clearance on Saturday only. Stop by on Friday or Saturday Both and be entered to win a $100 Ciao Bella a gift Card.
For additional details also visit us at: Shopciaobellamadison 



Ella Where She Shops – 90 Broad Street, Guilford – 20% off one full priced clothing item- Black Friday and Small Business Saturday. Door Prize:  Enter to win a $200 gift certificate. *Spanx is excluded.

Holiday Expo at The Shop at Guilford Art Center 411 Church Street, Guilford – Come shop our amazing “pottery wall” and receive 20% off all pottery pieces. Find beautiful items that are functional or decorative (or both!), by American artists on Friday & Saturday. Cannot be combined with any other offer.

Just Hatched – 112 State Street, Guilford – The best for baby and tots: In Store: Visit our retail shop Friday 11/25 & Saturday 11/26 and receive 20% off all apparel (including already reduced SALE items). Online: Sunday 11/27 and Cyber-Monday 11/28 and enjoy 20% OFF our entire website…plus FREE shipping on orders over $145. Use promo code: THANKS20

Water Street Jewelers61 Whitfield St. Guilford – Enjoy 15% off your entire purchase, custom design, or ear piercing when you shop in-store Friday & Saturday, 11/26 and 11/27. Visit our website this season to see our dynamic collections at or connect with us @waterstreetjewelers



Privé-Swiss Wellness – 57 Main Street, Ivoryton – Infrared sauna package buy 3 or 6 months at 99/m get 1 month free (pay upfront). Buy one organic spray tan, get one 1/2 off – $59 + $29.50 = $88.50 + Tax



Lavender Pond Farm – 318 Roast Meat Hill Road, Killingworth – Enjoy 20% OFF in shoppe & online from 11/18 – 12/2. Discount automatically applied, no coupon needed. Free Shipping on orders over $25. Open Wednesdays – Sundays 10am – 4pm.

TownieSWAG – 31 Robin Lane, Killingworth – 15% off all online orders through December 1st with code THEELIST.



Best Buds Flower Farm – 52-1 Blood Street, Lyme -20% OFF your purchase online using promo code HOHO, including our 12 Month Farm Membership for 2023, on-farm-workshops to create locally sourced fresh or everlasting wreaths, or our ready-made wreaths – evergreen for your holiday decor, or everlasting for your interior. Gift Certificates too! Use code GIFT10 for 10% off gift certificates. Use the codes as many times as you want up until midnight on November 30th.



The Madison Stock Exchange – 170 Boston Post Road, Madison – Furniture, Home Accessories and Holiday Decor. Take 20% off all Furniture and Annie Sloan Chalk Paint supplies from Black Friday through cyber Monday. @themadisonstockexchange

Aquinnah Jewelry – 703 Boston Post Road, Madison – Enjoy 20% Off All e-Gift Cards! This offer is ONLY available online for one day only on Friday, November 25th. Purchase all your holiday gift cards online with this incredible deal! *e-gift cards are only redeemable on the Aquinnah Jewelry website.  Celebrate Small Business Saturday 💙by getting a jump start on all your holiday shopping with designer Kelley Solomon in her Aquinnah Jewelry Flagship Store. She’ll help you pick out the perfect gifts!

Better Rhodes175 Fort Path Rd Unit 102, Madison – Online: Free local shipping (or pick-up) and free surprise bottle of wine with purchases over $125 now through 11/25. In store: Free surprise bottle of wine with purchases over $50. Store hours are 11am-5pm 11/22, 11/23, 11/25 (Closed for Thanksgiving).

Bluebird Home Organizing –  Madison – Give the Gift of Organization to yourself or someone else. Receive a 15% courtesy when you purchase a Bluebird Blitz (5 sessions), or a Bluebird Bundle (10 sessions), to be redeemed in 2023, just in time for your New Year’s resolution: to get (and stay!) organized. Must be purchased by November 30, 2022. Bluebird Home Organizing offers the KonMari Method™ approach to home organizing as well as the Organize 365® paper organizing solution. Call Mara at (203) 843-2634 to learn more or email mara@bluebirdhome.net to schedule a complimentary Discovery Call.

Blue Moon by the Sea – 782 Boston Post Road, Madison – Celebrate the first 4 days of the Holiday Season with 20% OFF storewide: including Brighton Collectibles, Ella Stein Diamonds, Ayala Bar, Amy Kahn Russell, Pottery, Sticks Handmade, Schlabaugh Arts & Craft Clocks, Hand-blown Glass, Ireland’s Foxford Throws, Shanores’ Ocean Jewelry, Hand-tuned Chimes and more! Black Friday thru Cyber Monday! See our social media for shop hours and details: @bluemoonbythesea.

Ciao Bella – 673 Boston Post Road, Madison – Open Friday and Saturday 10 – 5:30 pm is the biggest sale of the season! 30% off all full priced clothing, 20% off scout bags, a small business Saturday Bonus including an extra 10% off clearance on Saturday only. Stop by on Friday or Saturday Both and be entered to win a $100 Ciao Bella a gift Card.
For additional details also visit us at: Shopciaobellamadison 

Creations – 698 Boston Post Road, Madison –  Enjoy 20% off at Creations in-store and online on Friday, 11/25 & Saturday, 11/26. Shop Well & Do Good, All proceeds support the lives of individuals with disabilities.

Everthine Bridal Boutique – 33 Wall Street, Madison – WHITE FRIDAY: SECRET SALES ALL DAY LONG! Yes, multiple sales that are only released in store to booked brides. Plus, fun freebies, giveaways, and gifts with purchase! Book your appointment or add your name to our waiting list during our version of “Black Friday” on Friday November, 25th. SMALL BUSINESS SATURDAY: Another day full of surprises! On Saturday, 11/26, save $150 off the purchase of any wedding dress in store PLUS receive a box full of goodies from some of our favorite small businesses. ($100+ value) We typically book up way in advance for this weekend. Make sure to add your name to our waiting list (via appointment booking page) to be next in line! We will contact you the second someone drops out.

Filly Rose – 168 Boston Post Road – Madison – Shop Small and Save Big at Filly Rose Bra Fitting Studio in Madison. Make a fitting appointment on Small Business Saturday and Small Business Sunday and we’ll apply the fitting fee to your purchase. Plus, enjoy up to 40% off select products—our way of saying thanks for shopping local. To book visit fillyrose.com or email Libby@fillyrose.com

J. Horton – 690 Boston Post Road, Madison –  Black Friday officially begins the “season” there will be special discounts around and friendly assistants who take the challenge to find something for the most difficult person on your list. Small Saturday will continue sales of different products and we will be welcoming back Amy Leiner, a favorite Madison designer for a Pop Up of her latest jewels and scarves (11:00 – 4:00).  In addition, a new supply of “MENU” by Jacques Pepin is coming and and we will have them signed and dedicated by our favorite Chef and Madison legend himself . Donations continue to be made to the Jacques Pepin Foundation.

Privé-Swiss Fitness1587 Boston Post Road, Westbrook & 757 Boston Post Road, Madison
5 fitness classes for $50 *excludes Pilates equipment classes *package expires 3/1/23 – no exceptions. Buy one organic spray tan, get one 1/2 off – $59 + $29.50 = $88.50 + Tax

Water Street Jewelers – 769 Boston Post Rd. Madison Enjoy 15% off your entire purchase, custom design, or ear piercing when you shop in-store Friday & Saturday, 11/26 and 11/27. Visit our website this season to see our dynamic collections at or connect with us @waterstreetjewelers

Willow & Birch – 36 Wall Street, Madison – 20% off all Handbags Black Friday and 20% off all Barefoot Dreams Shop Small Saturday @willowandbirch


New London

Custom House Maritime Museum Shop – 150 Bank Street, New London – Gifts for everyone! 20% off select items including Thomas Paul, Pebbles, and more! Free gift with qualifying purchase. Friday 11/25 through Sunday 11/27.



Shop at Grace – 46 Pennsylvania Avenue, Niantic – Friday November 25th – Black Friday at Grace. There will be 20% off in store and online for the entire day. Saturday November 26th – For Small Business Saturday Grace will be having 20% off in store only. As well as hot cider during the Holiday Stroll from 3-7pm. Monday November 28th – Cyber Monday at Grace. There will be 20% online only for the entire day. Tuesday November 29th – For Giving Tuesday Grace will be donating 5% of sales from the entire day to the Brian Dagle Foundation.

Three Belles Outfitters119 Oswegatchie Hills Rd, NianticBadfish Wayfarer & Badfisher Inflatable Paddleboards: Reg 1099.00, Sale 799.00, BadFish Monarch Inflatable Paddleboard: Reg 899.00, Sale 649.00, Badfish Badfisher Inflatable SUP/Kayak combo: Reg 1397.00, Sale 1049.00. 25% off Kayaks and 15% off Yak Attack Accessories – IN STORE prices only. Open Friday/Saturday 9-5, Sunday 9-4


Old Lyme

Bonne Sante Wellness Center – 4-2 Huntley Road, Old Lyme – $20 off all gift cards (can be purchase these online with code Blackfriday) and any facial or massage on Friday November 25th and Saturday 26th

Four Mile River Farm – 124 Four Mile River Road, Old Lyme – Enjoy holiday refreshments while you shop and visit with the animals. Receive a free ornament on purchases over $10.

Musical Masterworks – 4 Lyme Street, Old Lyme – Enjoy 20% off one or both of our next two Saturday concerts on Saturday, December 3, 2022 and Saturday, February 4, 2023.  Online only.  Use promo code HOLIDAYS2022 through Friday, December 2, 2022.


Old Saybrook

Beach Street Designs – 274 Main Street, Old Saybrook – Original Art, Hand Painted Gift Items, Classes. Black Friday & Small Biz Saturday In Store Only, 25% Off  All Hand Painted Pillows. 860-306-2766

Bliss Spa  – 263 Main Street, #106, Old Saybrook CT – With a purchase of a $200 gift certificate you will receive a 30 minutes free foot treatment. For $75 includes a 50 minutes Swedish massage with a hydro facial sample or 80 minutes with the hydro facial for $105 and 50 minutes Swedish massage with 60 hydro facial for $250 ( Regular pricing $325).

Cocotte – 323 Main Street, Old Saybrook – Get Your Next Cocotte at Cocotte, all made in France. Unbelievable savings of 60% off: 5 QT tall cast iron Staub Cocotte in majolique colors: $179.00, 3.75 QT cast iron Staub Cocotte, French rooster lid in majolique grey: $195.00, 8 inch Fondue pot kit (6 forks) : $109.00, 3 pc mini cocottes: $65.00 and also assorted knife kits at various prices

Essex Golf & Sportswear – 118 Main Street – Enjoy 20% off your entire regularly priced apparel purchase when you shop in-store or online Friday 11/26, Saturday, 11/27 and Monday, 11/29, use promo code ELIST20 online.  All in stock golf bags 10% off (in store only) and savings of up to $75 on Bushnell GPS units and rangefinders.

Maximus – 143 Main Street – Old Saybrook – Join Maximus for our annual Black Friday/Small Business Saturday SALE. The entire store will be 10%-50% off on 11/25 and 11/26, 10:30 – 5pm

Nourish + Nosh Nutrition  – Kara Pachniuk has been working as a Nutritionist since 2012. . By using goal setting, positive affirmations, organizational tools/tips, and nutritional counseling, her approach empowers those who she works with to create a healthier and happier life. $10 off your consultation if you book your future appointment on Black Friday.

Refine by Farrell – 49 Cromwell Place, Old Saybrook – Save $75 on the Juvederm line of fillers for the rest of 2022! This includes Voluma, Vollure, Volbella and Juvederm. Please text for details and scheduling: 860-287.3360.



Privé-Swiss Medspa1587 Boston Post Road, Westbrook – Coolsculpting buy one cycle get one 50% off. Laser Regen: 25% off. Laser hair removal 25% off