Not Just Beneath The Gown, Branford


Beneath the Gown has long been known for its standout selection of lingerie and availability of hard-to-find European labels (those Simon Perele bras from France are THE BEST), but what you might not know is that owner Josie Jolon is an expert seamstress and tailor. And she doesn’t just stick “beneath the gown.” These days, she’s whipping up ingenious wedding dresses, too. Some of her two-piece numbers will take you from the ceremony to dance floor, just by ripping off the underlying long skirt (pictured: that full-length skirt under the bouffant zips right off). Josie is known for taking nips and tucks in your underpinnings, too, for a perfect fit. But what we really love about this boutique is the personal attention. Make an appointment online and in one fell swoop, Josie will support you (literally) whether you’re on the hunt for a mastectomy bra, a new wardrobe of well-fitting underpinnings in a vast range of sizes, cooling, wicking pajamas, or wedding gown. A sweet selection of nighties, workout bras, and bathing suits, too.

1120 Main Street, Branford

beneath the gown