Warm Up at Wayfinder Outdoors
Outdoor enthusiasts will be thrilled to know there’s a new destination for ski and sailing gear, brimming with ultra-warm finds for everyone. The duo behind the shop brings years of e-commerce savvy and a deep passion for their products. Spotting a gap in the local outdoor retail scene, they set up shop in Madison to share their expertise. Their shelves are stocked with Helly Hansen, the legendary Norwegian brand that pioneered waterproof, breathable apparel back in 1877.
You’ll find all versions and weights of jackets, cozy fleece tops, stylish ski overalls, and soft merino base layers (just what we need this week!). Even better, you can make it a family shopping outing, as they’ve got a wide selection for men, women, and kids.
Whether you’re after a new ski parka or searching for a jacket to battle the relentless cold while tackling mountains of snow, you’ll find something here to keep you toasty during this deep freeze!
32 Wall Street, Suite B, Madison
1.Women’s Aden Long Rain Jacket $160
2.Women’s Legendary Insulated Bib Ski Pants $250
3.Scout Duffel Bag $130
4.Lifaloft Insulated Hooded Jacket $245
5.Women’s Rig Fleece Half-Zip Jacket $75
